Ten top tips for promoting your practice

Here Shelley Frosdick, PR Director at award-winning consumer agency PHA Media (www.pha-media.com), provides her top tips for promoting your practice.

Tip 1: Understand what makes your practice unique

In order for your practice to stand out in a crowded market it is vital to know and to understand your brand’s unique selling points (USP). Defining your USP will not only help you engage with journalists and bloggers – but more importantly it will allow you to differentiate yourself from your competitors and engage your target market.

Tip 2: Utilise your expertise – give your practice a personality

Alongside a strong USP, what will set your practice apart from your competitors is, well, you…Giving your brand, business or – in this case – your practice a personality will not only raise awareness about what you do but, crucially, will help you build trust with your audience. There are a number of ways you can get your name out there – from hosting networking events and writing thought leadership pieces for newspapers/magazines/blogs to putting yourself forward as a media spokesperson.