The only way was Essex

The competition giving away three top-to-toe makeovers each worth £25k was launched in October and reached its emotional conclusion when the winner’s life-changing transformations were unveiled.  Popular TV presenter Jeff Brazier hosted the ‘reveal event’ after tweeting about the competition to his huge following and stimulating considerable interest amongst his 378,323 followers. Jeff invited the audience to share the winners’ journeys showing interviews, before and after pictures and clips filmed as they were made over.

All three winners embarked on stunning transformations which included full mouth cosmetic dentistry; laser eye treatment; facial aesthetics; body pampering and grooming, personal training and fitness and fabulous hair makeovers. Together with a personal fashion styling and photographic portraits, the prize was completed with a suite of oral health products from sponsors Philips, leaders in the field of oral healthcare.

The Dream Makeover Essex competition was the brainchild of Cosmetic Dentist Ash Parmar of Smile Design by Ash who drew together a team of makeover experts and thanks to his dental credentials brought in Philips, not only to provide the Zoom tooth whitening and Sonicare toothbrush and AirFloss used as part of each of the winners’ treatments, but to support the whole competition.