The voice of dentistry

A study conducted by PH Media Group to discover what practices are using in their audio branding found the most popular voice is female and aged between 30 and 45. It is also empathetic, conversational and warm in tone.

The female voice is perceived by customers as soothing and warm, so is particularly appropriate for use by dentists. However, audio branding specialist PH Media Group advises that a male voice may be equally as effective and urges companies to choose a profile that best suits their brand.

“A female voice offers a soft, soothing presence, especially when combined with relaxed music, so can help to calm callers who may be anxious," said Dan Lafferty, Head of Voice and Music at PH Media Group.

"This is crucial in a profession that is focused on the provision of an understanding, compassionate, expert service.

"But that doesn't mean it will necessarily be the best fit across the board and companies should use a voice which best reflects their products, customer base and service proposition. An older, deeper male voice is perceived as authoritative, providing customers with a different kind of reassurance."