Updating the old fashioned

05 February 2013
Volume 29 · Issue 2

Nina Cartwright explains the benefits of traditional correspondence with patients.

There is ample administration involved in running a successful dental practice. This responsibility is often left for dentists to manage or involves employing outside assistance. Patients need to be regularly updated on appointment reminders, new schedules and changes to their dental practice. Dental practices can either pass this information on through text messages, emails, phone calls or the traditional method of posting letters. While electronic methods cost dental practices less, many patients, especially the older generation, would rather obtain their communication and reminders through the post. This allows them to retain something tangible, which can act as a reminder in the days coming up to their scheduled appointment time.

In the modern world, where speed and expense are two fundamental characteristics that help generate competitiveness, dental practices must keep up to date with what is on offer in order to increase their patient care and maximise profitability. There is a variety of ways to save money through technology, smarter ways of working, and specifically outsourcing.

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