In addition to a plethora of on-stand activity the company is fielding two expert speakers to lecture during the event in the Dental Update Theatre. Ben Atkins will be presenting ‘The evolution of oral healthcare on Friday, October 20, 2017, between 3:30-4:15pm. Ben is a trustee of the Oral Health Foundation and runs the out-of-hours dental service for Cheshire, is responsible for the treatment of the homeless in Manchester and is also an advisor to the BDA. He is an advocate for harnessing dental technology to encourage patient compliance.
Meanwhile, Megan Fairhall – a dental hygienist and therapist who has developed her own brand, #Live to Smile – will be explaining how to harness social media in her lecture entitled ‘Let’s be social’ on Saturday, October 21, 2017, at 3:30-4:15pm. Megan utilises social media and networking to increase patient leads and revenue, and will be letting delegates into her secrets to success. After their lectures both speakers will be on Philips’ stand to answer questions.
Stand M40 will feature live Philips Zoom! Chairside whitening demonstrations, conducted by some of Philips’ expert key opinion leaders who will also be shedding light on a new Zoom! Chairside clinical study. CPD certification will be available to all delegates attending Philips’ Zoom! lectures and demonstrations.
Also on the stand will be a series of brushing booths to allow delegates to trial the new digital innovation, the Philips Sonicare DiamondClean Smart first-hand. Everyone who trials the new premium app-connected brush at the show will then be able to buy the product and take advantage of a show offer providing a substantial discount off the retail price. With the focus very much on digital oral healthcare, Philips’ two other connected toothbrushes, FlexCare Platinum Connected, and Sonicare For Kids will also take centre stage.
To find out what the new black, white and silver announcements relate to, please visit stand M40 at The BDIA Showcase on October 19-21, 2017, at the NEC, Birmingham. For those not attending the show, more information about the Philips Oral Healthcare portfolio can be found on www.philips.co.uk/dentalprofessional