World oral health day

Wrigley is a proud partner of this day-of-action which is organized by FDI World Dental Federation, the global organization representing over a million dentists worldwide. World Oral Health Day celebrates the benefits of a healthy mouth, promotes awareness of the issues around oral health and the importance of looking after oral hygiene. Wrigley will join dental professionals, dental students, policy makers, researchers, celebrities, and other partners from more than 100 countries to encourage people to make a lifelong commitment to their oral health and healthy smiles.

“Wrigley is committed to making a real contribution to the oral health of the world,” said Matthew Kent, Wrigley oral healthcare program manager. “By working together on World Oral Health Day and throughout the year, we can help ensure people have the information and the oral care tools they need to protect and promote their oral health.”

Across the globe, oral disease is a significant public health challenge. Up to 90 per cent of the world’s population will suffer from oral disease in their lifetime, including caries (the process which can lead to tooth decay) and periodontal disease. The incidence of tooth decay appears to be getting worse; the American Journal of Dentistry reports an increase in the prevalence of dental caries in primary and permanent teeth of children and adults since 2001. Worryingly, it is estimated that between 60 per cent and 90 per cent of school children worldwide have dental caries.