Look into my eyes…

20 April 2021

Sarah Bradbury discusses communication in the post-pandemic world.

Sarah Bradbury discusses communication in the post-pandemic world.

As dental professionals, you and your team have been used to the challenge of communicating whilst wearing masks for a lot longer than most; looking into your patients’ eyes for signs of discomfort or calmness, often receiving muffled noises with your gloved fingers in their mouths in return. Recent months have however taken this to another level, with masks, visors and full PPE having become the norm. And in everyday life we are all having to learn to communicate more using our eyes whilst politely asking people to repeat what we can only vaguely hear.

Facial expressions
Facial expressions of course play a major role in communication; relaying feeling, emotions and unspoken thoughts between individuals. To read others faces allows us to process the situation and know how to respond to it.

Scientists have a facial action coding system that taxonomises the movement of human facial muscles and actions. A nose wrinkle, for example, involves the middle of our faces and smiling and grimacing obviously involves our lower muscles. However, while wearing a mask these can’t always be seen, let alone used to fully judge or sometimes even understand the interaction, as the middle and lower face are known to be very influential in terms of emotional recognition. A face mask can therefore hinder interpersonal connection and the ability to understand people’s expressions during conversations.

Human and societal differences
We are used to reading faces, however making more use of prolonged eye contact is not yet natural behaviour. Most animals look at each other only to signal their interest or that they’re a threat. In humans, social interaction usually only involves brief periods of mutual eye contact.

A British study found that people only look at each other’s eyes 30-60 per cent of the time when talking. Surely this will change if we all continue wearing masks, as there is little else on show to offer those all-important non-verbal clues to indicate how we are feeling. After all, over 50 per cent of our communication is non-verbal, and our facial expressions are a big part of that, especially now that so many of our interactions are made through a computer or phone screen. There are an increasing number of stories being shared in the media around the world of the adaptions of using eye contact, not just in professional or social situations, but with strangers in the socially distanced queues we find ourselves in now.

There are cultural differences which need to be considered too. For example, there are many Middle Eastern countries where women wear face coverings such as a burka for religious and/or personal reasons, so only their eyes are visible, and there have been a number of studies comparing the reaction of others to eye contact in the east and west. In some Asian and Caribbean cultures, for example, meeting someone’s eyes can be perceived as rude, making them feel that the person is angry or unapproachable. In a study of Finnish and Japanese individuals, the Finnish had a similar bias toward judging averted gazes when judging other Finns while, in Japan, the bias of Japanese viewers did not differ between faces from their own and other cultural backgrounds. A theory is that because westerners experience more eye contact in their daily lives than those in the east, they are more perceptive to the subtle ranges of eye contact, especially with people from their own country.

Dental professionals and communication
Principle two of the GDC’s Standards for the Dental Team lists the expectations patients should have in order to “receive full, clear and accurate information that they can understand, before, during and after treatment, so that they can make informed decisions in partnership with the people providing their care”. These expectations, in order to gain informed consent, can be even harder to obtain if you are unable to judge how clearly a patient, who is perhaps nervous, has understood all of their care or treatment options. This could leave you vulnerable to complaints, or to patients just not coming back.

Professional indemnifiers are very aware of these situations, and online and in person are frequently giving advice on good communication techniques and recommend that we reflect on our verbal and non-verbal actions and, if necessary, take steps to improve them.

Dental publications also regularly publish articles, and papers have been written for many years, reminding dental professionals that non-verbal communication is a powerful tool to positively connect with your patients. This is currently something that is important to focus on more than ever.

This information often focuses on the fact that in a dental professional/patient setting, positive facial expressions play a crucial role in managing a patient’s anxiety, as is being able to express empathy with your face. Yet wearing a mask has a significant effect on your ability to do so and creates a barrier at a time when the opposite is required. This means that showing empathy and kindness with your eyes is of paramount importance in relaxing your patient, however it can create extra challenges with patients with specialised needs.

New theories
Scientists at the University of Zurich are investigating a theory about our eyes, that they are more than just the windows to our soul, but rather that our pupils can tell us about our brain’s decision-making ability. In doing so, they used an eye-tracker to monitor pupil size, as the theory is that when we do something that requires physical effort our pupils dilate, and activity is at the same time heightened in our prefrontal cortex. There is a view that our pupils therefore play an important role in our decision making.

Your eyes aren’t only just an important personal tool to look after, to be able to do your job, with or without loupes, but are also an important tool to communicate with your patients and understand how they feel in order to build a long-lasting, healthy relationship with them.

References available on request.