The sun did make an appearance in April, but that ended up being an anti-climax. After so much greyness and rain earlier on in the year people can perhaps be forgiven for casting aside their coats, abandoning their brollies and scouring wardrobes for their summer wear at the first glance of the sun. Across the country fashion-conscious young girls donned colourful summer dresses, large sunglasses, and topped the look off with goose pimples; the springtime sun forgets the all-important requirement – heat. The sunshine may give a day the appearance of summer, but looks can be deceiving and temperature is the more prudent measure to make before announcing summer has arrived. The same principle applies in business; financial experts can forecast growth in the economy and say how well dentistry is doing, but that doesn’t mean you should immediately put your current business strategy in the loft with the winter clothes. On page 16 we have an article from Dean Hallows (from DPAS) on the subject of economic growth, it explains how to make sure your practice is best placed to take advantage of the warming climate and ensure that when the time is right your practice is able to blossom.
Just as the grey clouds and the wet weather tends to depress, the sun and a bit of warmth does wonders to help cheer up even the most dour of people. Optimism abounds when the blue skies are present… the sun will shine, the birds will sing, and of course England will win the footie!
This month brings the excitement and joy of the World Cup in Brazil. Perhaps excitement and joy are the wrong terms to use, especially for England fans where the experience is more frustrating and painful, and the only satisfaction comes from the successful prediction of who will knock the team out on penalties. Whilst these tournaments do bring excitement, they often end in disappointment… perhaps it’s lucky that is all they bring - the collective rise in blood pressure at watching an England match could lead to heart-attacks, let alone heartache! With this in mind we have a couple of articles on the subject of medical emergencies in this issue (pages 66-70), they could come in handy at the practice, or perhaps when watching the game.